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- Customer Experience
4 min read
5 must-know insights to optimize the customer experience in Travel and Hospitality in 2024
There was a healthy demand for travel services in 2023, and this was reflected in metrics measuring the customer experience in Travel & Hospitality—with sites seeing increased traffic and a notable uptick in revenue per visit. But these positive results were part of a mixed bag of performance metrics that indicate lingering challenges to overcome in the […]
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7 min read
7 must-have AI-based tools for advanced analytics
We’ll admit: those of us who actively use data insights often feel overwhelmed by huge datasets and spreadsheets—and bogged down by the steps involved in analyzing them. Luckily, artificial intelligence (AI) is here to take over the data analysis and processing tasks we don’t have time for or simply don’t want to do—and we’re not […]
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- Web performance
3 min read
How to get higher search engine rankings
Search engine optimization (SEO) is a crucial digital marketing strategy that enhances your website’s visibility in the search engine results pages (SERPs). It involves a multitude of activities, including conducting keyword research, using backlinks and understanding search engine algorithms, helping you gain organic traffic, outperform potential competitors and generate leads. SEO—achieved through on-page and off-page […]
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3 min read
Average session duration by industry: why it’s important and how to calculate it
Average session duration is a fundamental metric that provides insight into user engagement on your website. Understanding average session duration is crucial for creating effective digital marketing strategies and understanding visitor behavior, a key component in assessing website performance. What is average session duration and how to calculate it? A session is the active engagement […]
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- Web performance
3 min read
Why is your website loading slowly and how can you fix it?
Even though slow page loads and rage clicks declined in frequency this year, slow website loading is a critical issue that directly impacts website performance, leading to user frustration and negatively impacting the digital experience. The primary reason for a slow website is often the size and complexity of the website itself. High-resolution images, an […]
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3 min read
Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]
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2 min read
Neurodiversity: A World of Unique Minds
By Natacha Madeuf and Eric Mistry This week marks the celebration of Neurodiversity Week, an opportunity to dive into the beautiful complexity of human brains. But first, what exactly is neurodiversity? At the core, we’re all built from the same blueprint and yet we’re wired in wonderfully diverse ways. This diversity in brain function and […]
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2 min read
Contentsquare Appoints Gabriel (Gabe) Benavides as Global Chief Revenue Officer
Seasoned leader driving revenue growth joins global leader in Digital Experience Analytics New York, NY, March 20, 2024, 9am ET –– Contentsquare, a global leader in Digital Experience Analytics, today announced the appointment of Gabriel (Gabe) Benavides as Global Chief Revenue Officer (CRO). Reporting to CEO & Founder Jonathan Cherki, Gabe will be responsible for […]
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4 min read
Learn how WhistleOut uses Contentsquare to understand user behaviour
As we live our lives increasingly online, it’s crucial for brands to understand how customers behave. Every click or scroll tells us something valuable about what customers like and don’t like, as well as their intentions online. By paying attention to these clues, brands can make better decisions, create more personalized experiences, and grow their […]