Blog - Beauty & Cosmetics

3 min read

Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

3 min read

Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

2 min read

The key to a successful digital transformation with beauty retailer cosnova

We spoke with Katharina Stock, UX Researcher at cosnova, about their successful digital transformation and how they went from a leading drugstore brand to an online beauty player.  About cosnova’s digital transformation cosnova Beauty is the parent company behind the well-known color cosmetics brands essence and CATRICE. The company is an established player in the […]

2 min read

INVITATION: Defining CX’s role in the digital world of tomorrow

Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

4 min read

Product reviews: 6 tips on creating the best review section for your product page

Although we’ve already discussed some best user experience practices in our previous article, there is still more wealth to be shared! In this article, we will be covering six more best practices for the review section of your product page.   1. Show only a few reviews at a time You should provide your users […]

6 min read

10 lessons learned from past peak seasons with Clarins 

Emilie Manoury, Digital, eCommerce, and CRM Director at Clarins talks us through her biggest learnings from their busiest time of the year. This year will be Emilie’s fifth peak season at Clarins and during that time she’s learned plenty about what does and doesn’t work in the world of eCommerce. “I think sometimes you learn […]

3 min read

The Benefits of an Open and Inclusive Business, with Katharina Stock

As part of this year’s CX Circle Magazine, we sat down with Katharina Stock, a User Experience (UX) Researcher at Cosnova Beauty, a German cosmetics company. We asked Stock to share what it’s like working at Cosnova Beauty, a predominantly female company known for its transparency and culture. Here’s what she had to say about […]

4 min read

Data: The Secret Weapon for Customer Satisfaction

Being data-driven isn’t something you can just proclaim. It’s something you have to work towards and maintain.  How are today’s brands becoming more data-driven? They’re adopting new tools and incrementally making changes based on their data and analysis. As the eCommerce landscape continues to get more and more competitive, now is a great time for […]