Blog - Beauty & Cosmetics

2 min read

The Rise of Influencer Marketing for Luxury Brands

While brands have long used social media influencers to increase the visibility of their products and services, increase brand authenticity, and generate sales, many luxury brands have resisted leaning on influencers until recently. Every industry was changed by the onset of COVID-19, but few were as impacted as the luxury industry. The cornerstone of many […]

4 min read

How Exceptional Customer Service Helps Luxury Brands Stand Out

A digital earthquake has been felt in the luxury goods industry, and its impact is indisputable. There’s a host of new opportunities available to brands: new user behavior, product innovations, and particularly, exceptional and innovative customer services. As Cécile Robin, Head of eCommerce EMEA at Shiseido, explains that the luxury market’s cornerstones are its services. […]

6 min read

The Era of Omnichannel eCommerce Experience Has Arrived

This year, eCommerce has proved itself irreplaceable to consumers. While customers first turned to online shopping as a necessity during the onset of the pandemic, their behaviors today tell us this eCommerce boom is anything but a short-lived trend. Still, while eCommerce has proved it’s here to stay, brands must keep customer experience and engagement […]

8 min read

How e.l.f. Cosmetics is Bringing The Holiday In-Store Experience Online

If any brand was ready to take on a pandemic, it was e.l.f. Cosmetics. In 2019, e.l.f. made the decision to close down all of its stores to focus on growing its digital presence. When the pandemic hit, the e.l.f. team didn’t have to worry about shutting down stores or transitioning to online-only. They already […]

4 min read

Beauty giant Avon sees sharp increase in engagement and revenue

With 130 years of social selling under its belt, legacy beauty brand Avon has been ramping up its digital transformation, setting its sights on conquering new spaces for user experience optimization. As part of its digital brand lift, Avon has been investing heavily in customer-friendly content, equipping teams with the right tools to make insight-led […]