Benefits of Digital Experience Analytics
Digital Experience Analytics
Increase engagement and conversion
Know what drives engagement and abandonment on your sites and mobile apps. Prioritize improvements based on business impact to increase conversions and customer satisfaction.
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One-click to insight
Powerful visualizations tied to behavior, conversion and revenue
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Boost engagement and conversion
Optimize user journeys and content elements
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Minimize abandonment
Eliminate friction with form completions and journeys
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Scale experimentation
The insights you need to run better testing
Key Capabilities
Zone-Based Heatmaps
One-click to insight
Visualize the performance of each content element on key metrics like attractiveness, engagement, click rate and conversion. Iterate quickly to optimize website and mobile app results, maximize conversion and reduce abandonment.
Journey Analysis 
Form Analysis 
Session Replay 
Your website is your dashboard
Overlay metrics with one click
With our browser extension, everyone on the team can visualize Contentsquare metrics right on top of your live website or app with a single click. It’s the simplest way to visualize experiences and make fast decisions. It’s so easy, your CEO will want to play with it.
Most common use cases
Craft journeys and experiences that convert higher
See how customers are engaging with your content and journeys, what they are trying to do, and identify the ‘low hanging fruit’ for helping them achieve their goals more easily.
Create more value from your experimentation and A/B testing programs
Surface the A/B tests, redesigns and new experiences that are most likely to reduce bounces, increase engagement and convert better. Understand why some tests win, and how to create even better tests.
Improve digital content and placement to be more engaging and persuasive
See what’s working and what’s not to improve your content strategy and engagement and win more customers for your brand.
Improve eCommerce merchandising and hit category sales goals
Let behavioral data surface which of your products pose the biggest sales opportunities if they were promoted better, and which products are a buzzkill to shoppers, e.g. due to pricing or out of stocks.
Early Settler x Contentsquare
How optimizing home page content helped Early Settler realize 50K revenue uplift in just one month
With the help of Contentsquare, Early Settler surfaced insights that secured an additional AUD$30-50K of revenue in just over one month.
Read more from Early Settler View all case studies
"
Through Contentsquare, we transformed our digital space, bringing hidden gems to light, removing our internal bias on content and ultimately driving revenue for Early Settler. It's more than just a platform; it's our roadmap to understanding customer behaviour, optimising content, and making every click count."
Dean Boudewyns
Head of Digital & ECommerce
All-in-one experience platform
Increase engagement and conversion.
Frequently Asked Questions
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Our lives today are digital. But despite this, many website and mobile app experiences still fail to deliver the intuitive, human interaction we’re used to offline.
Digital Experience Analytics unlocks the power to know —with near certainty—what your customers want and experience as they engage with your business online.
- Understanding. Get actionable insight into your customers’ behaviors, impressions and intent at every touchpoint in their journey. Unique behavioral metrics give your teams a full picture of your customer experience.
- Action. Make smart decisions fast with highly visual insights that anyone can access or understand. Surface your biggest opportunities and prioritize actions.
- Trust. Accelerate your journey to digital accessibility and build trust with customers through personalized experiences that respect your customers’ right to privacy.
Contentsquare’s Digital Experience Analytics provides the insights teams need to deliver more human experiences online. -
While traditional web and app analytics tools report on journeys based on click and tap behaviors, Digital Experience Analytics provides a much deeper understanding. Digital Experience Analytics helps teams get closer to their customers’ wants and needs by providing insights into exposure to content, engagement, attractiveness, hesitation or confusion. Conversion and revenue are attributed back to interaction with content elements and merchandising displays.
These metrics are rounded out with additional ones from Digital Experience Monitoring (e.g. friction and errors), and Product Analytics (e.g. retention and lifetime value) -
A digital experience analytics platform is a comprehensive tool used to analyze and optimize user interactions across digital channels. It provides insights into user behavior, engagement, and performance metrics, enabling businesses to enhance customer experiences. By leveraging data and analytics, businesses can make informed decisions to improve digital interactions and drive growth.
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Key features of a digital experience analytics platform include user journey mapping, real-time monitoring, behavior analysis, and performance tracking across digital channels. These platforms offer comprehensive insights into user engagement, enabling businesses to optimize content, enhance usability, and improve overall digital experiences for their customers.
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Digital experience analytics impacts sales and conversions by identifying friction points in the user journey, optimizing conversion funnels, and personalizing user experiences. By understanding user behavior and preferences, businesses can tailor their digital strategies, improve conversion rates, and ultimately drive sales growth through enhanced digital experiences.
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Digital data analytics involves the collection, interpretation, and utilization of digital data to derive insights and make informed business decisions. It encompasses the analysis of user behavior, trends, and patterns within digital platforms to optimize strategies, improve performance, and enhance customer experiences. Effective digital data analytics drives business growth and innovation.
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An example of digital analytics is the tracking and analysis of website traffic using tools like Google Analytics. By examining metrics such as page views, bounce rates, and conversion rates, businesses gain insights into user behavior, enabling them to refine marketing strategies, improve website performance, and enhance user experiences for increased engagement and conversions. Contentsquare also provide a powerful digital analytic platform to help websites to understand better their users. Zone-based heatmaps, customer journey analysis... many product included into a complete platform is the key in digital analytic.
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Digital experience analytics enhances customer satisfaction by providing insights into user interactions, identifying pain points, and optimizing digital touchpoints. By understanding customer behaviors and preferences, businesses can tailor experiences, improve usability, and deliver personalized interactions, thus elevating overall satisfaction and loyalty.