Blog - High-Tech

3 min read

Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

3 min read

Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

6 min read

Unlocking growth: 5 essential digital analytics trends for 2024

The global revenue of the big data analytics market is due to double over the next five years—from 350 billion in 2024 to 656 billion in 2029. No wonder digital professionals believe that data-driven insights will be a top trend in the customer experience (CX) space for 2024. According to our What’s Next in CX: […]

3 min read

Mobile vs desktop: How to create a seamless user experience for both devices

Mobile vs desktop: How do users use these devices differently—and should the digital experience be adapted to cater to these differences? These are questions that any digital team has to concern itself with nowadays. From shopping and browsing social media to catching up with friends and reading the news, users commonly switch devices throughout the day. […]

2 min read

Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%

Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]

2 min read

INVITATION: Defining CX’s role in the digital world of tomorrow

Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

1 min read

The one small change that boosted Dreams’ Black Friday revenue by 18%

Established in 1985, Dreams is the UK’s number one specialist bed retailer. Headquartered at ‘Bedquarters’ in High Wycombe, and with 1,900 employees across the UK, Dreams sells 10,000 mattresses, bases, and headboards per week to customers nationwide through its store network of over 200 sites and online. During last year’s Black Friday, Octavia Benham — […]

3 min read

Impact of Coronavirus on eCommerce: A Week Of Consolidation And Stabilization (Update 7)

To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. As businesses continue to be affected by the Coronavirus outbreak, a picture has emerged over the past few weeks of which sectors are recording a steady […]