Blog - Analytics

4 min read

Digital Experience Monitoring (DEM): What is it and why do you need it

Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

5 min read

Improving automotive customer journeys with Contentsquare

At a recent Contentsquare client event, we were lucky enough to hear from Callum Barker-Nicol, Business Analyst in Product and Platform Engineering at Auto Trader about optimizing their automotive customer journey. In his talk, Callum discussed how he and his team used Contentsquare alongside other tools during the launch of its new Vehicle Insight product.  […]

6 min read

Unlocking growth: 5 essential digital analytics trends for 2024

The global revenue of the big data analytics market is due to double over the next five years—from 350 billion in 2024 to 656 billion in 2029. No wonder digital professionals believe that data-driven insights will be a top trend in the customer experience (CX) space for 2024. According to our What’s Next in CX: […]

3 min read

How to use product analytics to increase customer engagement

Product analytics metrics tell you if your product feature successfully engages customers.   The right metrics help you find improvement opportunities and create a standout digital customer experience. They’re also essential to measure the impact of individual product features and help with product performance analysis.  But wait, which product metrics matter most? And how can […]

7 min read

Mobile app engagement: How to measure and master it

Want to grow your app’s user base—and get better reviews? Keep reading for tips on engaging app users and to find out the best way to measure the success of your mobile app engagement strategy.  In an exponentially growing global app market where customer acquisition costs are spiraling, user retention is what separates the app […]

8 min read

Crash and churn: How to stop app crashes from ruining your retention rate

Every app crashes once in a while, but the most successful app teams are able to fix errors before too much damage is done—thanks to digital experience monitoring (DEM).  Keep reading to find out why crashes are customer retention kryptonite, and how a DEM solution will help make sure app crashes don’t crush your app’s reputation. […]

4 min read

How Contentsquare is helping Atlantis Dubai ensure a world-class digital guest experience

We sat down with Atlantis Dubai’s Digital Marketing Manager, Sylvana Maalouf and Marketing Director (Digital and CRM), Declan Kilcourse, to learn how they’re prioritizing their digital guest experience and how Contentsquare is helping align their digital team around data insights. Bringing together extraordinary guest experiences Atlantis Dubai is a leader in the travel and hospitality […]

9 min read

App onboarding: How to go from okay to outstanding

Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]