Blog - Analytics

3 min read

Mobile footers matter more than desktop footers—here’s why, and what to do about it.

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. However, when it comes to mobile rules change, especially regarding the footer.

3 min read

Eye Tracking vs. Mouse Tracking Analytics

Usability studies have been and continue to be a key method for testing and optimizing website usability. In this article we take a look into the relevance of eye and mouse tracking.