Blog - Customer Experience
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4 min read
5 must-know insights to optimize the customer experience in Travel and Hospitality in 2024
There was a healthy demand for travel services in 2023, and this was reflected in metrics measuring the customer experience in Travel & Hospitality—with sites seeing increased traffic and a notable uptick in revenue per visit. But these positive results were part of a mixed bag of performance metrics that indicate lingering challenges to overcome in the […]
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4 min read
It’s getting harder to attract and convert web traffic. Here’s what to do about it.
It’s no secret that brick-and-mortar stores have been struggling to attract shoppers in recent years. Now, digital businesses are facing similar challenges with their equivalent of footfall— web traffic. As revealed in The 2024 Digital Experience Benchmark Report and Interactive Explorer, our latest annual survey of the digital customer experience, visits to websites fell -3.6% year-on-year (YoY) in 2023—and a […]
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3 min read
How TotalEnergies is improving the digital experience for energy customers with Contentsquare
Delivering a best-in-class customer experience has become a top priority for suppliers in the energy and gas industry. Strategies have shifted from focusing on traditional products and services to improving the digital experience for energy customers. We sat down with Dirk Biesmans, Head of Digital at TotalEnergies Power and Gas Belgium (TotalEnergies), to learn how […]
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4 min read
Customer retention rate: how to maxime profitability by understanding & improving
Customer retention rate is a critical business strategy metric, directly linked to customer satisfaction and customer loyalty. This rate is a reflection of a company’s ability to maintain its customer database over a certain period. The calculation involves subtracting the number of new customers from the total number of customers at the end of the […]
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3 min read
Digital product development with Contentsquare: DappRadar’s journey to better UX
Understanding your user behavior is not only important for optimizing your customer experiences, but it’s also a key factor in digital product development. DappRadar has been working with Contentsquare for the last two years to enhance its user experience (UX) and create a digital product roadmap based on customer insights. We sat down with Nick […]
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3 min read
6 trends in digital marketing to look out for in 2024
Which trends in digital marketing are set to dominate the landscape in 2024? Keep reading to discover six trends as predicted by marketing experts, and download our What’s Next in CX? 2024 Digital Customer Experience Trends Report to find out how to prepare your digital CX strategy for next year. 88% of consumers say a […]
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4 min read
How to create a customer journey map that drives results
Creating a customer journey map is one of the most important things you can do to ensure higher conversions. Keep reading to find out how to make your journey map a treasure map— and how data can help you in the process… Here’s a slightly concerning stat for you: Bounce rates rose to 49% in […]
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3 min read
How to improve digital customer experience: top 3 tactics
In the realm of digital marketing, the concept of digital customer experience is pivotal. This term refers to a user’s experience during every digital interaction with a business. From website optimization to the user interface design, every aspect contributes to the overall user experience and, subsequently, customer satisfaction. Digital customer experience is a key determinant […]