Blog - Luxury
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3 min read
Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]
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2 min read
INVITATION: Defining CX’s role in the digital world of tomorrow
Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]
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4 min read
Ace & Tate Partner with Contentsquare
We sat down with Sheri Kruzel, Senior Product Manager at Ace & Tate, to find out why she and her team are so excited to get their hands on Contentsquare – the industry-leading experience analytics platform. About Sheri and her team: Sheri is responsible for the front-end team, including 4 developers and a UX lead. […]
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5 min read
4 Lessons I Wish I Knew Earlier in My Career as a Woman in eCommerce
As part of Contentsquare’s first-ever global Women in eCommerce event, I wanted to share some lessons and advice I’ve picked up from working in the digital industry for the last 15 years. Not only has a lot has changed in the space since I joined, but I’ve also grown a lot as an individual during […]
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5 min read
Social Platforms, a New Lease on Life for Luxury Brands
It can’t be said often enough: digital channels play a crucial role in a brand’s development. And yet, one existential question plagues the luxury industry: how do we create online experiences that are as exceptional as the in-store feeling? Perhaps the secret lies in social networks. We take an in-depth look with Violaine Gressier, Head […]
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6 min read
Luxury eCommerce: The Experience Challenge
The recent health crisis has forced businesses to rethink their digital marketing strategies. To set themselves apart, they now need to use their imagination to adapt their sales channels, analyze their customer data, and evaluate their online user experience. The COVID-19 pandemic has unquestionably impacted many industries, including the luxury goods sector. According to consultancy […]
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3 min read
Impact of Coronavirus on eCommerce: A Week Of Consolidation And Stabilization (Update 7)
To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. As businesses continue to be affected by the Coronavirus outbreak, a picture has emerged over the past few weeks of which sectors are recording a steady […]
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3 min read
Luxury Digital Retail Hits Turning Point After Weeks Of Declining Traffic & Purchases
To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on digital consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. Luxury Industry Reels From Coronavirus Impact While many markets are feeling the negative effects of the ongoing crisis, the luxury sector is hurting more […]