Blog - Digital Marketing

3 min read

Why StoneX chose Contentsquare to ensure website relaunch success

We recently sat down with Carlos Ma, Head of Digital Experience at global financial services network StoneX. Following the recent corporate website relaunch, we were keen to find out what challenges lay ahead, and what motivated the company to choose Contentsquare’s platform to help optimize the customer experience. About Carlos and StoneX’s website relaunch As […]

14 min read

How to take your website personalization to the next level

Digital personalization has come a long way in the last few years and now goes far beyond addressing customers by name in your email campaigns.  Today, website personalization is table stakes for companies that want to stand out in a crowded online marketplace and to provide the kind of personalized experience that customers expect and […]

13 min read

CRO strategy: What is it and how to get started

Until very recently, you could define conversion rate optimization (CRO) as the practice of increasing the percentage of users who perform a desired action on a website, such as buying a product or service, signing up for a newsletter, or simply clicking on certain links. However, for leading CRO practitioners, this definition doesn’t cut it […]

4 min read

The need for speed: How to supercharge your website for conversion and retention 

When working to resolve website performance issues for our customers, this famous quote from Top Gun often comes to mind. “I feel the need, the need for speed!” —Peter “Maverick” Mitchell, Top Gun Today’s customers want instant gratification and access to information. As digital consumers, we’ve undoubtedly faced the frustrations of slow loading sites; pictures and fancy […]

2 min read

3 reasons to read our B2B Conversion Playbook for Digital Teams

The B2B buyer journey is a tangled web of interactions and experiences. It can include 10 or more stakeholders, take months or even years to complete, and involve hundreds of thousands of dollars. What’s more, the majority of your prospects’ time isn’t spent talking to your sales team—it’s spent independently doing research on your and […]

3 min read

Data-driven web design: The recipe for success according to Moss Bros

As Head of eCommerce at Moss Bros, Matt Henton knows a thing or two about digital marketing. Having been with Moss Bros for the past seven years, Matt’s responsible for everything the brand delivers online. “My job is getting people to visit our website, and crafting digital experiences that support and showcase the products we […]

4 min read

How to use the Google HEART framework to optimize your CX with G-Star

Charlotte Zwanenburg is G-star’s CRO Manager, sitting within the Digital Commercial team. Responsible for managing conversion rate optimization, Charlotte’s role includes driving A/B testing and personalization initiatives to improve their customer experience. “I’m trying to get the highest margin and return from everything we do,” she explains. Alongside Charlotte is Laura Rademaker; a Customer Experience […]

6 min read

How to use customer journey mapping to improve your business

What exactly is customer journey mapping and why is it so important for success? In this post, we’ll cover what a customer journey map is and how to create one, plus share examples of customer journey maps to inspire you. At Contentsquare, we’re committed to creating better digital experiences for all. Our advanced customer journey […]