Blog - Digital Marketing

4 min read

What does good customer experience mean to you? The hottest CX priorities from five top brands

Customer experience, also known as CX, is the overall perception that a customer has of your brand. Whether buying your product, talking to customer service, or following you on Twitter; every single thing you do has the power to influence how your customers perceive your business. So you need to give them something that keeps […]

5 min read

What are the two biggest factors in the mobile user experience of your website?

If you’re confused about the internet’s latest buzzword, don’t worry; we’re here to explain what mobile-only indexing means in simple terms. We’ll also show you what to do to ensure your site isn’t negatively affected. So, in one sentence; what is mobile-only indexing?  Mobile-only indexing means that Google will now only use the mobile version […]

7 min read

How to Create Customer-Centric Advertising Campaigns in 2021

Most customer journeys start the second a new user clicks on your ad. That is… if you can get them to click your ad!  We sat down with David Rodnitzky, the founder of 3Q Digital, an New York City-based growth marketing agency, and Anne DiNapoli Block, SVP and Head of Communications at creative agency Trade […]

6 min read

5 Lessons on Reaching Digital Consumers Creatively from Burger King’s Global CMO Fernando Machado

“Creativity has the power to bend reality,” is the advice Burger King’s Global CMO, Fernando Machado, left with attendees of Contentsquare’s annual conference, CX Circle. Machado is an extremely decorated marketer with a proven track record of pushing creative boundaries and driving business growth, so it’s no surprise his keynote speech, “The King Just Wants […]

5 min read

Social Platforms, a New Lease on Life for Luxury Brands

It can’t be said often enough: digital channels play a crucial role in a brand’s development. And yet, one existential question plagues the luxury industry: how do we create online experiences that are as exceptional as the in-store feeling? Perhaps the secret lies in social networks. We take an in-depth look with Violaine Gressier, Head […]

3 min read

New Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

Contentsquare, the leading experience analytics provider, today launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, […]

2 min read

NEWS: 2020 Digital Experience Benchmark Finds Two Thirds of Web Content Goes Unseen by Customers

NEW YORK, NY 10 MARCH 2020 — Over two thirds (69%) of all web content published by brands still goes “unseen” by consumers. This is just one of the findings revealed in a new global study from Contentsquare, the leading provider of digital experience analytics. Of all the sectors analyzed, banking has the highest amount […]

2 min read

Impact of the Coronavirus on Digital Retail: An Analysis of 1.8 Billion Site Visits

With the coronavirus outbreak leading to travel restrictions and affecting daily activities in several regions of the world, many have also been predicting the impact of the virus on brick-and-mortar retail and global ecommerce activity. We analyzed 1.8 billion user sessions and 50 million transactions across 1,400 global websites to understand if and how digital consumer behavior […]