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2 min read
Marketing channels: key definitions, types, and effective strategies
Today marketing channels, which include wholesalers, retailers, distributors and digital marketing platforms, are a fundamental element of business operations, helping you forge a real connection with your end-user. These channels not only facilitate the physical flow of goods but also represent the interests of buyers and sellers and aid in the transfer of ownership. What […]
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2 min read
A guide on new vs. returning visitors
The ‘new visitor’ and ‘returning visitor’ metrics are both crucial data for your website’s success, giving you a deeper understanding of user behavior and helping you guide your digital marketing strategies and search engine optimization (SEO) efforts. So you need to focus your strategies on attracting new visitors while also enhancing the experience for returning […]
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2 min read
Acquisition costs: an essential guide for business owners
Understanding acquisition cost is integral for investors and business owners who need to make key investment decisions and effectively allocate resources. A low acquisition cost can lead to a higher return on investment (ROI), while a high acquisition cost may result in a lower ROI. What is acquisition cost? Acquisition cost is the total cost […]
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- Conversion rate optimization
2 min read
App traffic: 4 essential strategies to drive traffic to your mobile app
App traffic is a measurement of user engagement, referring to the number of users actively interacting with your mobile app, how frequently they use it, session length and user retention rates. For development professionals and marketers, this metric is a vital indicator of your application’s success and profitability. There are two kinds of mobile app […]
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- Partners
4 min read
Meet our partner: Publicis Groupe
Meet Nigel Keelson-Anfu, Business Director of the Experience Design Practice at Publicis Groupe. Publicis Groupe is the second largest communications company in the world. They focus on bringing creativity and technology together in order to help their customers drive business transformation. Nigel sat down to talk with us about how Publicis Groupe approaches prospects and works […]
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- Customer Experience
4 min read
It’s getting harder to attract and convert web traffic. Here’s what to do about it.
It’s no secret that brick-and-mortar stores have been struggling to attract shoppers in recent years. Now, digital businesses are facing similar challenges with their equivalent of footfall— web traffic. As revealed in The 2024 Digital Experience Benchmark Report and Interactive Explorer, our latest annual survey of the digital customer experience, visits to websites fell -3.6% year-on-year (YoY) in 2023—and a […]
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5 min read
5 reasons to read the 2024 Digital Experience Benchmark Report
It looks like 2024 could be another challenging year for digital teams—though it will be less challenging for those who read on. We promise. Teams are being asked to drive KPIs by providing slick, innovative digital experiences that cater to ever-rising customer expectations. At the same time, they’re expected to work within the tighter budgets […]
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3 min read
Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]
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- Analytics
4 min read
Digital Experience Monitoring (DEM): What is it and why do you need it
Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]