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Pure Players vs. Click-And-Mortars – Lessons From Digitally Native Brands And Traditional Retailers (2019)
Consumers’ omnichannel preferences have encouraged digitally native brands (pure players) to invest in physical iterations of their brand experience — ie exist as click and mortar brands — and the age of on-demand convenience has pushed stores to reinvent themselves online. In this report, we’ll be looking at the strengths and challenges of either model, […]
Reports
The Global UX Map
Discover the most prominent interactions among consumers in the USA and 6 other countries with our Global UX Report. Learn how site visitors use the internet globally, including customer acquisition channels, distinct browsing patterns, element use (menu, search bar, carousel), product page interactions and much more. Learn how to localize your UX to boost ecommerce […]