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Augmenting Merchandising, Placement & Findability through Granular UX Analytics
Merchandising, placement and findability are invaluable pieces in the puzzle of your customers’ digital experience. Learn how four of our clients used behavioral analytics to improve their online merchandising for better placement and findability, including how optimizing these areas led to quantifiable results.
Reports
Pure Players vs. Click-And-Mortars – Lessons From Digitally Native Brands And Traditional Retailers (2019)
Consumers’ omnichannel preferences have encouraged digitally native brands (pure players) to invest in physical iterations of their brand experience — ie exist as click and mortar brands — and the age of on-demand convenience has pushed stores to reinvent themselves online. In this report, we’ll be looking at the strengths and challenges of either model, […]