Blog -

3 min read

How to get higher search engine rankings

Search engine optimization (SEO) is a crucial digital marketing strategy that enhances your website’s visibility in the search engine results pages (SERPs). It involves a multitude of activities, including conducting keyword research, using backlinks and understanding search engine algorithms, helping you gain organic traffic, outperform potential competitors and generate leads. SEO—achieved through on-page and off-page […]

3 min read

Why is your website loading slowly and how can you fix it?

Even though slow page loads and rage clicks declined in frequency this year, slow website loading is a critical issue that directly impacts website performance, leading to user frustration and negatively impacting the digital experience. The primary reason for a slow website is often the size and complexity of the website itself. High-resolution images, an […]

4 min read

It’s getting harder to attract and convert web traffic. Here’s what to do about it.

It’s no secret that brick-and-mortar stores have been struggling to attract shoppers in recent years. Now, digital businesses are facing similar challenges with their equivalent of footfall— web traffic. As revealed in The 2024 Digital Experience Benchmark Report and Interactive Explorer, our latest annual survey of the digital customer experience, visits to websites fell -3.6% year-on-year (YoY) in 2023—and a […]

2 min read

Web resources: how it’s important to optimize them for webperformances?

In the digital realm, speed is king, and web optimization is its bravest knight. Two superheroes emerge to accelerate site loading: minification, an efficient translation of programming languages, and Gzip compression, the bandwidth savior. How can you tell if a site employs these techniques? Digital fingerprints unveil the secret. The impact on Core Web Vitals […]

4 min read

Lighthouse core web vitals: a comprehensive analysis and comparison

Google Lighthouse, a critical tool for web development, is a crucial asset for optimizing website performance. This open-source tool, developed by Google, audits web pages for performance, accessibility, and SEO, among other parameters. Lighthouse is an essential Google tool that provides a comprehensive report on page experience, identifying areas needing improvement. It calculates a performance […]

4 min read

LCP element: optimizing the festive web, one byte at a time

Greetings, web wizards! In the spirit of this festive Monday, as the Christmas season envelops us in joy, let’s embark on a special journey to unwrap the gift of stellar web performance. Much like breaking down a grand challenge into manageable parts, join us as we guide you through decoding your Largest Contentful Paint (LCP) […]

4 min read

Interaction to next paint (INP): does it matter?

Since being introduced in 2020, the Core Web Vitals have become the key metrics for web teams to track in order to manage web performance and ensure a good experience for their users. Not only do the Core Web Vitals affect search engine ranking, but several studies have also shown a correlation between the Core […]

2 min read

5 tips for web performance optimization 

Doing business digitally today is a high-speed, high-stakes race where securing a place on the podium hinges on providing speedy, seamless digital experiences that delight customers.  But many businesses are currently falling short here: 15.7% of visits in 2023 were marred by slow page load, and the impact was undoubtedly significant.  Using Google’s Core Web […]