Blog - Retail

4 min read

4 actionable ways Ecosa uses Contentsquare to improve the customer experience

For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]

8 min read

The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt

The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]

3 min read

Contentsquare’s Techstack Showcase: How to Build a Best-in-Class Technology Stack for Retailers

Shoptalk is one of the retail industry’s top events where the most influential digital leaders and innovative technologies come together for three days of conversations, workshops, and presentations on the future of retail. This year, Contentsquare invited our strategic partners onsite to stop by the Contentsquare booth for on-site product demos and discussions on the […]

6 min read

3 eCommerce conversion rate optimization strategies to grow your retail business this year

Ecommerce conversion rates dropped by -3.5% last year. We explored what might be behind this decline in a recent article. But enough about the problem; let’s talk solutions. We’ve seen the three eCommerce conversion rate optimization (CRO) strategies featured in this article work wonders for the conversion rates of leading retailers (we’ve provided links to […]

3 min read

How New Look optimized its product detail pages to drive additional revenue with Contentsquare

The product detail page (PDP) is where your customers come to find out everything they need to know about your products—making it the most valuable page in your entire digital customer journey. Today, PDPs are leading the way in terms of page consumption. According to this year’s Digital Experience Benchmark Report, product pages are the […]

4 min read

3 UX issues Hotel Chocolat fixed using Contentsquare

At our recent client event, Daniel Jinkerson, eCommerce Assistant at the UK’s premier luxury chocolate brand Hotel Chocolat shared how his entire digital team uses Contentsquare to identify and resolve user experience (UX) issues. From optimizing CTAs to removing user form friction, Daniel shared several optimization examples you can learn from—and it all starts with […]

6 min read

Boost your retail conversion rates with these 5 insights from our Benchmark Report

The eCommerce industry is currently experiencing a transformation—one that offers boundless opportunities to boost your retail conversion rates and drive growth. However, this shift also comes with new and unique challenges. Digital advertising costs have surged and consumer attention is becoming increasingly fragmented, leaving retailers grappling with fewer page views and rising visitor frustration. Add […]

2 min read

The future of retail media: Unlocking the power of data with Digital Experience Analytics

Retail media is quickly becoming the next big thing for retailers, with many developing their own retail media networks by turning their eCommerce sites into media properties. And it’s no surprise, as this allows retailers to drive more revenue while enabling brands to reach more relevant shoppers. In this blog, we’ll provide an overview of […]