Blog - Apparel

2 min read

INVITATION: Defining CX’s role in the digital world of tomorrow

Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

4 min read

Product reviews: 6 tips on creating the best review section for your product page

Although we’ve already discussed some best user experience practices in our previous article, there is still more wealth to be shared! In this article, we will be covering six more best practices for the review section of your product page.   1. Show only a few reviews at a time You should provide your users […]

4 min read

Dress for success: Scotch & Soda partner with Contentsquare

We sat down with Laura Valls, Head of Ecommerce Buying & Merchandising to find out why Scotch & Soda chose Contentsquare as their one-stop-shop experience analytics platform. About Laura and her team Laura is responsible for eCommerce buying and planning, as well as merchandising and trading those products on the Scotch & Soda website. “Our […]

4 min read

How Reebok is challenging itself to become the most personalized sports brand in the world

adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization, respectively) spoke at our latest CX Circle event on the importance of leveraging AI and data science for eCommerce brands. Having kickstarted the personalization and A/B testing program at Reebok around 18 months ago, Marco’s team now oversees all of […]

9 min read

How Orvis is Reeling in Digital Sales This Holiday Season

At Contentsquare, we’re committed to helping you improve your customer journey with our industry-leading merchandising analytics; our software helps you see which products to promote on your website and how to optimize your online sales performance – all in the same place. Here’s how our tool has helped Orvis… Orvis, outdoor clothing and fly fishing […]

4 min read

How to Develop a Holiday Discount Strategy with Moss Bros Group

Retailers are facing a big challenge. In the past, shoppers were climbing over each other in-store to grab the latest bargain. Now, now Black Friday has moved predominantly online, brands need a fresh marketing spin, and flashy discounts just aren’t cutting it anymore. To be a competitive retailer, you need a holiday discount strategy that […]

3 min read

Impact of Coronavirus on eCommerce: A Week Of Consolidation And Stabilization (Update 7)

To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. As businesses continue to be affected by the Coronavirus outbreak, a picture has emerged over the past few weeks of which sectors are recording a steady […]