5 CX Podcasts You Should Be Listening To
If there’s one thing this year has taught us, it’s that things can change overnight. That’s especially true for an industry as new and rapidly evolving as eCommerce. But while 89% of companies say they have already adopted a digital-first business strategy or plan to do so, many companies still have a long way to go to meet customers’ rising expectations for digital.
The truth is the companies that focus on maximizing their digital experiences reduce friction and increase profits. It makes sense right? If you have a great experience with a brand, the more likely you are to shop with them again in the future.
But, how do you get started?
In an ever-changing industry like eCommerce, it can be overwhelming to try to stay up-to-date on every trend, news story, and innovative brand campaign – all while keeping up with your day job. That’s why podcasts are the perfect medium to get your weekly dose of CX best practices and trending topics. These quick episodes can easily fit into your commute or morning routine, so you can prioritize learning and find inspiration on the go. This is why lots of brands are launching a podcast to discuss industry issues and share experiences.
To help you optimize your digital experience and stay on top of the latest digital and eCommerce trends, we’ve compiled a brief list of the top CX podcasts you should be listening to. They have the tips, tricks, and brand success stories that can inspire you to create an exceptional digital experience your customers will never forget.
1. Crack the Customer Code
Crack the Customer Code is hosted by Adam Toporek and Jeannie Walters. As customer experience consultants, Toporek and Walters are dedicated to helping business professionals learn the ins and outs of creating great customer experiences. Whether it’s how to increase customer loyalty through social media, effectively communicate with customers, or building meaningful relationships, this podcast allows you to learn more about the pressing issues facing the CX space and the steps you can take to solve them.
Episode to get hooked on:
Are Consumer Behavior Patterns Permanently Changed Because of COVID?
2. The CX Cast®
The CX Cast® podcast is hosted by leading market research company Forrester. From discussing key CX research findings to analyzing relevant topics in the news, this CX podcast will keep you informed on all the up-and-coming trends within the digital experience space and empower you to take a data-driven approach to digital transformation. The podcast also regularly hosts CX professionals from top companies and invites them to share how they have overcome prevalent CX challenges within their organizations.
Episode to get hooked on:
Part 1: Delight The Right Customers To Build A Successful Business
3. U AND I
U and I is a podcast hosted by experience analytics platform Contentsquare exploring the relationship between online and offline experiences. Started in the midst of the pandemic, past podcast episodes include “Love in The Time of Coronavirus,” “How Crisis Breeds Innovation,” and “Pandemic Priorities and The New Necessities.” Featuring guest speakers from the up-and-coming startup world, this podcast looks deeper into the digital landscape through a lens of data and personal experience.
Episode to get hooked on:
4. The Modern Customer
The Modern Customer is a digital experience podcast hosted by CX expert and best-selling author, Blake Morgan. Morgan usually interviews top executives across a diverse set of industries – consumer packaged goods, healthcare, SaaS, and more – to learn how businesses can follow through on the promise of customer-centricity. This podcast also delves into the topic of digital transformation and encourages businesses to “get future-ready” by building a CX that is current, relevant, and seamless.
Episode to get hooked on:
How Retailers Can Build Trust In A Post-COVID World with Walter Robb, Co-CEO of Whole Foods
5. CXChronicles Podcast
The CXChronicles Podcast is hosted by Adrian Brady-Cesana. From interviews with technology start-up executives to tips for tackling customer pain points, the CX Chronicles podcast covers everything you need to master customer experience, customer service, and inside sales. Past guests include leading CX names from Microsoft, Vimeo, eBay, and more.
Episode to get hooked on:
Kathy Dalpes VP of Global Customer Support at Zendesk
Hopefully, this list of CX podcasts will help inspire you to invest in your digital customer experience. Just remember, building a seamless CX is not a one-and-done project. It needs constant nurturing and care as both your business and customers’ needs are constantly evolving. Keeping that top-of-mind can help your company stand out from your competitors, boost revenue, and retain your customers.
Happy listening!
