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2 min read

App traffic: 4 essential strategies to drive traffic to your mobile app

App traffic is a measurement of user engagement, referring to the number of users actively interacting with your mobile app, how frequently they use it, session length and user retention rates. For development professionals and marketers, this metric is a vital indicator of your application’s success and profitability. There are two kinds of mobile app […]

4 min read

Conversion content: crafting high-converting content

In the realm of digital marketing, conversion content is a key player in the content marketing strategy. It is a unique form of content, specifically crafted with SEO optimization in mind, aimed at persuading a website visitor to perform a specific action. This action could range from making a purchase, subscribing to a newsletter, or […]

5 min read

3 tips for your experimentation strategy (plus ideas you’ll want to copy)

In today’s world of digital marketing and eCommerce, the urgency around building an experimentation strategy is everywhere. We read constant articles and watch countless videos about its importance. And yet so few brands see success from their experimentation efforts. Why is this? According to Doychin Sakutov, Director of Experimentation and Optimization at Virgin Media O2, […]

5 min read

Understand what the primary conversion for a lead generation site is

In the sphere of digital marketing, the concept of conversions is a pivotal factor. Conversions are actions taken by users that contribute positively to your business, such as making a purchase or filling out a form. These conversions are differentiated into two categories: primary and secondary conversions. Primary conversions are the primary conversion for a […]

4 min read

What is conversion rate in Retail: Comprehensive Guide on its Calculation and Improvement

Retail conversion is a fundamental concept in the retail industry, representing the percentage of visitors to a retail outlet who complete a sales transaction. It’s an essential performance indicator that measures the efficiency of a retail strategy in converting foot traffic into sales. This metric is a reflection of a store’s ability to attract and […]

4 min read

Improve conversion rate: UX tips to improve your site’s conversion rate

Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  To make your users more comfortable with the process, you should ensure that their personal information is […]